Taru Jain

Taru Jain (she/her)

Investigator | Analytical | Curious

I am deeply passionate about crafting user-centric products that not only add value to the users but also align with critical business metrics. Over my 6-year career, I have traversed diverse industries, including food tech, wellness tech, healthcare, and automotive sectors, where I have consistently championed user-centric methodologies in my approach to user research.

Fascinated by the intricate nuances of human behavior, I have honed my expertise in meticulously planned mixed-method research strategies. This proficiency seamlessly translates into my adeptness at crafting data-driven, actionable insights, driving teams to make well-informed product decisions with the users at the heart.

Selected Work

Design Partnership research strategy with select industry experts, to understand supplier user needs for a food tech marketplace.

Strategized and executed a design partnership with six chefs across five touchpoints to understand various aspects of their business and feedback on MVP to identify the product vision and roadmap.

ByMe_PortfolioPiece.pdf

Adaptation strategy for a wellness android launcher to help users keep track of usage and build responsible behaviors to alleviate PSU.

Wrote a white paper discussing a holistic strategy to help users with Problematic Smartphone Usage(PSU), especially depression, build healthy relationships with their phones through personalized recommendations.

Strategic recommendations on the design and development of smart dog toys, catering to the demands of individuals with hectic schedules.

Provided recommendations to dog toy companies, aimed at assisting pet owners with busy work-from-home schedules to enhance their pets' engagement and overall well-being.

Technical Work Experience

Developed a car seat testing rack, consisting of software-embedded hardware for different versions of BMW seats.

Delivered an automated testing rack that emulates a physical in-car environment, which drove testing time from 2 days to 105 minutes of automated testing.

Fun Side Projects

Created a data visualization inspired by Georgia Lupe which tells a story of beautiful and unattractive data points

Gathered data over three months, evaluating multiple parameters to differentiate beautiful and unattractive objects, resulting in a compelling data visualization.

Prototyped a hands-free mobile holder for Gen-X for better video calls/facetime capabilities

Iterated through mobile holder designs with a specific focus on catering to the needs of Gen-X users, aiming to enhance the video call and FaceTime experience. Simultaneously, I paid close attention to maintaining superior audio quality and ensuring a refined product finish.